The UK’s first online marketplace for independent natural beauty…

Our mission is to help people feel fabulous and disrupt the mass-market beauty industry by making ethical skincare choices.

We showcase British-made, artisan skincare products created by independent natural beauty brands. All our products are reviewed by our trusted Rare Beauty Residents.

The high-quality natural products we showcase are cruelty-free, made with care and free from harmful ingredients. We only partner with independent beauty brands who align with our Rare Beauty Manifesto and values as a business.

We launch very soon, please follow us to stay in touch.